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Girls During Soccer Practice

Get to Know Us

At Pioneer Sports, we are not just a sports management company; we are the embodiment of a rich legacy of badminton excellence and a passionate commitment to nurturing the future of the sport. Founded in 2008 by four legendary badminton greats - Wong Choon Han, Chan Chong Ming, Chew Choon Eng, and Lee Wan Wah, we bring a wealth of knowledge, experience, and a relentless dedication to the world of badminton.

Our Vision & Mision


To be a global leader in badminton, inspiring excellence, nurturing champions, and cultivating a culture of health and wellness within the community.


To Lead the World in Badminton Events: To be the foremost name in the sports event industry, propelling badminton to new heights.


Nurturing Champions, Forging Legacies: To unearth and nurture young badminton talents, molding them into future


To empowering individuals through structured training programs, promoting a vibrant and healthy lifestyle within communities through badminton, and cultivating a new breed of professional coaches.

Our Values



Striving for the highest standards in all aspects of badminton, from coaching to event management, and fostering a culture of continuous improvement.



Fueling our dedication to badminton with unrelenting enthusiasm, inspiring the pursuit of excellence, and fostering love and commitment for the sport.



Nurturing a sense of belonging and unity within the badminton community, and actively contributing to the well-being of society through collaborative projects.



Embracing creativity and forward-thinking to push the boundaries of badminton, seeking fresh and inventive solutions for continuous growth and advancement.

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